Instagram video marketing
Make the first frame earn the next.
Reels, Stories, product demonstrations and creator-led clips.
Start with this brief
“Create a vertical product story with a visual opening, a real benefit demonstration and a concise call to action.”
Add your actual product facts, audience, approved voice and intended length.
Before the video goes out
- Preview the cover and profile-grid crop.
- Keep essential captions away from interface overlays.
- Make the final frame understandable before a loop begins again.
Prepare the whole handoff
Review the final video, voice, timed captions, cover, accompanying copy and destination together. Use current platform requirements for the intended placement. A channel page is a planning guide; connected publishing and the complete customer generation flow are still under validation.
Official Instagram guidance