The channel playbook
One story. Built for the place people watch.
Choose your channel to shape the brief, format and final review. Publishing integrations and replacement demonstrations are still being verified.
YouTube
Build a story worth finishing.
Shorts, explainers, tutorials, product reviews and longer stories
Explore the workflow →
Turn a clear offer into a useful story.
Reels, feed videos, customer education and business-page campaigns
Explore the workflow →
Make the first frame earn the next.
Reels, Stories, product demonstrations and creator-led clips
Explore the workflow →
TikTok
Demonstrate the idea before explaining it.
Vertical demonstrations, short tutorials, creator stories and response videos
Explore the workflow →
Make expertise useful to the buyer.
B2B explainers, founder updates, product walkthroughs and customer education
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Create something people will want to save.
Product inspiration, visual tutorials, process demonstrations and evergreen ideas
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X
Make one point clearly and quickly.
Product updates, short explainers, event highlights and demonstration clips
Explore the workflow →
Snapchat
Design for a full-screen mobile moment.
Vertical stories, product moments and short campaigns
Explore the workflow →
Threads
Start a conversation with something useful.
Short demonstrations, behind-the-scenes clips and founder commentary
Explore the workflow →
Contribute before you promote.
Educational demonstrations, technical explainers and community-specific answers
Explore the workflow →
Twitch
Give the audience a reason to return.
Stream trailers, highlight packages, channel intros and event promotions
Explore the workflow →
Website & search
Make the video and the page answer the same question.
Product explainers, landing-page videos, tutorials and video watch pages
Explore the workflow →