LinkedIn video marketing
Make expertise useful to the buyer.
B2B explainers, founder updates, product walkthroughs and customer education.
Start with this brief
“Explain one costly business problem with a concrete example, a credible solution and a relevant next step.”
Add your actual product facts, audience, approved voice and intended length.
Before the video goes out
- Separate measured results from forecasts and opinions.
- Make technical terms understandable to the intended buyer.
- Use readable captions and a professional contact destination.
Prepare the whole handoff
Review the final video, voice, timed captions, cover, accompanying copy and destination together. Use current platform requirements for the intended placement. A channel page is a planning guide; connected publishing and the complete customer generation flow are still under validation.
Official LinkedIn guidance