Snapchat video marketing
Design for a full-screen mobile moment.
Vertical stories, product moments and short campaigns.
Start with this brief
“Show a single product benefit in a vertical scene with readable text and a direct next step.”
Add your actual product facts, audience, approved voice and intended length.
Before the video goes out
- Preview the entire vertical composition on a phone.
- Leave room for channel interface elements.
- Confirm the intended placement and account requirements.
Prepare the whole handoff
Review the final video, voice, timed captions, cover, accompanying copy and destination together. Use current platform requirements for the intended placement. A channel page is a planning guide; connected publishing and the complete customer generation flow are still under validation.
Official Snapchat guidance