Website & search video marketing
Make the video and the page answer the same question.
Product explainers, landing-page videos, tutorials and video watch pages.
Start with this brief
“Create a product explainer with a matching page title, readable transcript, useful thumbnail and one clear conversion path.”
Add your actual product facts, audience, approved voice and intended length.
Before the video goes out
- Give each important video a dedicated, accessible watch page.
- Use accurate video metadata and a crawlable thumbnail.
- Keep captions, transcript and structured data consistent with the final video.
Prepare the whole handoff
Review the final video, voice, timed captions, cover, accompanying copy and destination together. Use current platform requirements for the intended placement. A channel page is a planning guide; connected publishing and the complete customer generation flow are still under validation.
Official Website & search guidance